Why is Google removing this ad-free version of Instagram from the Play Store

Instagram is a popular app, but many people regret the fact that it has become part of the Meta (formerly Facebook) platform. A social network full of reels and ads, it is the subject of many criticisms. So it wasn’t surprising to note the birth of an alternative app that promises an old-fashioned, more refined and nostalgic interface.

The application in question has been called “OG App”which in Italian can be translated as “original app”. but, This service has been removed from the Google Play Store for security reasons.

The OG app is developed by Un1feed, a company created by two developers, Ansh Nanda and Hardik Patil. To achieve this, they took and modified the Instagram API to create a no-nonsense, customizable interface. It was possible to configure different news feeds, prevent them from updating automatically for 24 hours or disable acknowledgments in private messages.

A priori, everything was going well and we could have expected great popularity for this platform. Unfortunately, it seems that OG App has a big problem regarding the processing of users’ personal data. As TechCrunch points out, several people have reported that their real Instagram app is sending alert messages alerting them to suspicious access to their accounts from foreign countries and devices they’re not using. However, this happened after entering the IDs into the OG app.

On Twitter, Ansh Nanda tried to explain that this was due to a certain management of two-factor authentication (2FA): “We must have an intermediary web session to be able to connect.” Not convincing enough to reassure the audience.

In this context, the OG app is banned on the Play Store. Destiny is reminiscent of YouTube Vanced. This unofficial service provided the same YouTube experience by offering different customizations and most importantly, a built-in ad blocker.

In the case of the OG app, that app was actually removed from Apple’s App Store last month for violating Instagram’s and Meta’s usage policies — and for the same reason, too, for the App Store’s apps.

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