After two years of tremendous growth, the PC market is slowly but surely returning to normalwith a significant slowdown in sales in recent quarters.
A report from Digitimes points to another consequence of the drop in sales: manufacturers all over the world now have large inventories of computersand sooner or later, they should start lowering prices to sell as many devices as possible.
In other words, new PCs could soon become much cheaper, especially as manufacturers have to find a way to sell the devices they’ve built.
On the other hand, after an upgrade supercycle that started in 2020, PC manufacturers will struggle to convince customers to buy new PCs even as they lower prices.
Sales continue to surpass pre-2020 levels
Data released by IDC for the third quarter of the year revealed a 15% year-over-year decline in the PC market, with the company pointing to declining demand and uneven supply as the main culprits.
However, IDC said new PC sales still remain above pre-2020 levels.
“Consumer demand remained sluggish, though promotional activity from Apple and others helped soften the decline and reduce channel inventory by a few weeks overall.said Jitesh Ubrani, research director for IDC’s Mobility and Consumer Device Trackers. “Supply also responded to new lows by cutting orders, with Apple being the only exception, as supply increased in the third quarter to make up for lost orders due to lockdowns in China in the second quarter.“.
It’ll be interesting to see if PC makers around the world actually drop prices substantially, but with the holiday season in full swing, that might be the only option after all.