Netflix is developing a AAA game for the PC: The news is practically official, in the sense that there are a number of job postings on the streaming company’s dedicated portal that use clear terminology. Among other useful words to frame the initiative are Unreal Engine, live service, free-to-play, Third-person action role-playing game.
It also seems pretty clear (and, after all, extremely predictable). Netflix is aiming for a multi-format franchise that extends to different media types: Storytelling must be “at the level of a Netflix TV series or a Netflix film” and serve to expand a project to “other formats” of content. From that point of view, however, it seems that the idea is to use the game as a starting point and not build something for an already existing franchise. Of course, it must be pointed out that we are still at a very early stage and everything can still change.
For some time, Netflix has stated that it considers gaming to be a very important segment to expand its subscriber pool. So far the initiative has remained somewhat muted, or rather we have continued all necessary precautions – Mobile games (Android and iOS) exclusively for its users with no ads and no in-app purchases, a sort of Apple Arcade connected to your Netflix account, if you will.
However, last month the platform officially announced plans to “level up”., it is fair to say, with the creation of Netflix Game Studio. The studio is based in Finland and is led by a former Zynga VP. However, this new project is said to be developed by the US division, which was also announced a few weeks ago and for the time being is only known under the name South California Game Studio. At the helm is Chacko Sonny, who served as a producer on Overwatch for Blizzard.