Hyundai revives the 1974 pony coup with Giugiaro

Hyundai decided to revive the Pony coupe concept vehicle of the past, which influenced the design of many of its models. In 1974 the manufacturer was not the reality we know today. At this time the brand contacted Giorgetto Giugiaro To build 5 prototypes, one of which was a coupe. The automaker then decided to show the Pony and Pony Coupé concepts at the Turin Motor Show to promote its debut on the world market. The Pony Coupé in particular was intended for the North American and European markets, but the project was shelved in 1981 just before mass production.

Although the concept didn’t ultimately translate into a production model, its design influenced several of the Hyundai models launched over the following years, including, as the brand explains, the newer IONIQ 5 and N Vision 74 models. The work on the concept influenced Giugiaro in design of the DeLorean DMC 12 the one that debuted in 1983 and that we all know from the Back to the Future saga.


The Pony Coupé concept was therefore very important in the history of the Korean brand. This is what the car manufacturer has decided to do Cooperation with the Italian design studio GFG Stylenotably with its founders Giorgetto and Fabrizio Giugiaro to revive the 1974 Pony Coupé Concept.

The announcement was made during the Design Talk in Seoul, where Giorgetto and Fabrizio Giugiaro were present along with Luc Donckerwolke, Hyundai’s Chief Creative Officer, and SangYup Lee, Head of Hyundai’s Global Design Center. We’ll have to wait a few more months to see the fruits of this new collaboration, because the concept car will be presented next spring. Giorgetto Giugiaro commented on this project:

I designed the Hyundai Pony when I was a young designer early in my career. I was very proud to have been commissioned to build a vehicle for a company and country that faces an extremely competitive global market. Now I’m deeply honored that Hyundai asked me to rebuild it as a celebration of the brand’s heritage.

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