Google has launched virtual reality shopping for beauty products and shoes

Google Announces Shopping Features in Augmented Reality (AR), such as a photo library to help you choose the right shade of foundation and the possibility to try on sneakers almost at home. Recently, Google search has also been enriched with a visual experience.

Check out the new features announced in detail below.

Find the color of the foundation

Thanks to A new AR shopping feature introduced by Google, it is very easy to find the right foundation. Created with the help of cosmetics companies, the new collection of images features 148 models featuring a variety of skin tones, ages, genders, face shapes, ethnicities and skin types.

Powered by technology from Google, this library is a huge step in changing the way people buy makeup online by making it easier to see how different products will look on you.

Here’s how it works

Use Google to find a foundation shade at a range of costs and manufacturers. To help you decide which is best for you, you’ll see how this foundation looks on models with similar skin tones to yours, including before-and-after photos. Once you find the right foundation for you, all you have to do is choose a merchant to buy it from.

According to Google, foundation photos on mannequins don’t always reflect the diversity of buyers, and sometimes you can only find packaging photos. So it’s hard to find the right shade and the right product. Over 60% of online beauty shoppers decided not to purchase an item because they weren’t sure what color to choose, and 41% returned an item because it was the wrong shade.

Experience 3D products and virtual reality

Google helps customers find more things with 3D and augmented reality. similar to home product displays in augmented reality, You can now buy sneakers in AR. Starting today, you can rotate, zoom, and view the shoes in your area to determine if the color, lace, or sole matches your style.

Users can start searching for products from Saucony, VANS, and Merrell now, with more coming soon. It was also revealed that any brand with 3D assets for footwear or homewares can now participate. Just look for some kind of shoe.

Brands have a huge opportunity with 3D images, which shoppers interact with 50% more often than with static images. Google revealed in September that it was investing in new technology to create 3D shoe models, which is a time-consuming and expensive process for businesses.

According to Google, a store visit cannot be substituted. However, these features can help you get there when you otherwise can’t. They will continue to make online shopping more realso you can buy with confidence and feel like you’re there.

Commenting on the announcement, Danielle Buckley, Product Manager, Consumer Shopping, said:

There is something special about shopping in a store: the lights, the smells, the music. While we can’t experience all these little details when shopping online, we’re making huge improvements to virtual reality shopping on Google to bring the most important part of the store to life, the product.

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