analyst Ming-Chi Kuo of TF Securities Published a first report on the progress of pre-orders for the new Apple iPhone 14.
question aboutiPhone 14 Pro Max It surpassed that in last year’s 13 Pro Max, which is great news for the Cupertino-based manufacturer; Instead, the iPhone 14 Pro gets the same demand as the 13 Pro for 2021, while the remaining models struggle.
In the end, the accounts appear to be on par with last year even if the shift in sales toward higher-end models should lead to a higher average selling price (ASP).
Overall, iPhone 14 and iPhone 14 Plus account for 45% of shipments of the iPhone 14 series. Interestingly, according to Kuo data, the demand for the new Plus model is even weaker than last year’s iPhone 13 mini, just as the Plus model will perform worse than the iPhone. SE.
If demand for the two base models continues to be weak, Apple may lower shipment targets in the coming weeks.
Of course Apple hasn’t officially announced all this data, but it does represent a Rating by market analysts Based on waiting times to receive new iPhone 14 models in major markets: six weeks for Pro Max, five for Pro, and the other two models will be available on launch day.