Apple has been planning a mixed reality headset for some timeAny device capable of combining virtual reality (VR) and augmented reality (AR). This is the first reality projectAnd after much speculation, we finally have a date.
According to a recent news story, meThe Reality One headset is expected to go into production in March 2023. The launch date, however, is scheduled for April 2023. The main manufacturer of the device will be the Chinese company Pegatron.
As for the quantity of devices produced, this may be less than expected. In fact, Apple was initially expected to order around 2.5 million units. On the other hand, the real lots seem to be much less: in fact, the number of units is expected to be between 700,000 and 800,000.
With such low volumes, the Reality One is not likely to generate much revenue for Apple and its suppliers. However, the goal is not just to generate short-term revenue. In fact, one of the goals of the project is to test the technology by also exploiting Apple’s brand recognitionso as to be able to also enter a favorable market position for similar products in the future.